How
many more responses would your direct mail piece receive if it
showed a personal URL address containing the
recipients name? (e.g., www.johndoe.yourcompanyname.com). And who likes
waiting for call center reports or BRC mail-ins to gauge the
effectiveness of their marketing? Wouldn't it be great to know how your
marketing is doing - now?
That's
where Response Booster comes in! Response Booster increases
your direct mail results while taking the guesswork out of
your direct marketing.
It's
a known fact. Direct mail response rates increase when various
response channels are available. For example, today, prospects may
respond to your campaigns by calling a toll-free number printed on
their mailer, or by mailing in a business reply card (BRC).
Response Booster Allows You To
Capture Direct Response Online
To
motivate and entice recipients, personal, unique
URLS are created and printed on your direct marketing
piece. Response Booster provides custom Landing Pages
designed with the same artwork used on the printed marketing piece to
mirror each one of your direct marketing campaigns.
In
essence, your Landing Pages serve the same purpose as the traditional
business reply card -- but with much more insight. When campaign
respondents visit the Landing Page, Response Booster will capture all
available respondent information, and you will benefit from detailed
and immediate measurement of the results of your campaign.
This
powerful response measurement information can also be combined with
timely, automatic follow-up marketing. Through e-mail, Response Booster
helps you expedite your prospect's movement from consideration to a
purchase decision, ultimately shortening the sales cycle.
Here's how Response Booster helps you
market more effectively:
First, you include a Response Booster URL on all
your marketing -- direct mail, direct-response TV, newspaper, or
magazine ad.
Second, you distribute your marketing. When
received, your prospects see the Response Booster URL, and can respond
online.
As they respond, you gather information in
real-time.
Don't wait for call center reports, BRC mail-ins,
or wonder how well your advertising is working.
With Response Booster you know immediately, giving you the
ability to act upon the latest information to increase the
effectiveness of the campaign. It's that simple.
Allowing your prospects to respond online is a
simple, yet extremely powerful way to boost response and increase your
marketing success.
How Response Booster Works For You
Response Booster uses a collection of Landing Page "Blueprints". Our
Blueprints are best-practice and time-tested Landing Page formats that
have been used successfully many times over. By using the Blueprints in
conjunction with user-friendly management tools, Response Booster
speeds up the creation of interactive and personalized Landing Pages so
that you can get results immediately.
Response Booster allows you to choose the best
Landing Page Blueprint for the campaign you are executing. Getting
started is easy! To create your new Landing Page, simply contact our
Support Staff. We're here to help you get started immediately!
Questions: Email
or call our Solutions Specialist toll free at 877-320-5790.
Don't roll the dice on your next direct mail
campaign, use Response Booster and experience the difference!
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